Approach


We Follow a Simple Three Step Process.

At ISDG, we understand that integrating all the pieces and parts required to build an effectively branded campaign is an inherently complex undertaking. Our approach centers on removing the complexity by utilizing the following three-step process.

We begin our client engagements by researching the market to fully understand your target audience and competitive landscape. Based on our findings, we collaborate with you to develop the right strategies and tactics for achieving your unique goals and specific requirements.

Regardless of the stage of your marketing, or the specific communication challenges you face, ISDG provides on-target solutions to meet your immediate, as well as long-term, requirements for success.

 

Step 1 – Discovery and assessment

  • Clarify the specific goals, desired outcomes and requirements for your program.
  • Collect background information regarding the market landscape and key competitors.
  • Understand the needs, characteristics and perspectives of your target audiences.
  • Develop a detailed plan of action (process and timeline) for the execution for each aspect of the project.

Step 2 – Communications strategy

  • Define overall strategy for communicating with your target audience.
  • Identify the key messages that most effectively communicate the benefits of your value proposition and competitive advantage.

Step 3 – Program implementation

  • Create a program that reflects your brand identity and delivers your message with precision and impact.
  • Develop an intuitive, customer-centric format.
  • Execute program components to communicate key messages in desired media.
  • Produce your campaign to ensure flexibility and long-term scalability.

 

The ISDG Difference

ISDG is committed to your success. We partner with you to fully understand your business objectives and processes, your competitive strengths and assets, and the unique value you deliver in your products and services. By clarifying your target audience – their characteristics, needs, and communication preferences – we cultivate ideas that will build a solid foundation for all components of your marketing. Together, we set goals and expectations for your marketing and incorporate methods for monitoring and measuring your success.