Tips for Writing Web Copy

Clients are always looking for ways to keep the cost of web development to a minimum. One of the ways they can help is to provide some of the content for their new site. While we always agree that they know their company best, writing for the web takes a different skill set than regular writing. Here are a few tips to help you craft usable, compelling web copy. Use succinct, concise sentences....
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New Projects in the Works

ISDG has two new projects in the works. Stay tuned for the new CSA Group Architects and Branded T Ranch web sites. Both WordPress websites will feature inbound marketing and social media tactics to help promote the companies as leaders in their field and generate more leads.  
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Cooledge Lighting Launch a Huge Success!

After eight months of hard work, Cooledge Lighting successfully launched their new company and product line at Lightfair International 2013, the industry’s largest trade show. ISDG worked in partnership with Cooledge to develop a branding and launch strategy, logo and tag line development, a Drupal based website, print collateral, 10 x 20 trade show booth,  custom photography, email blasts...
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It’s Been a Busy Spring at ISDG…

Working in partnership with PetersGroup Public Relations, ISDG has recently launched two new websites, A Legacy of Giving and Southwest Engineers. Both sites were built on the Word Press Content Management System, allowing each client to maintain content in-house. A Legacy of Giving works to empower children through philanthropy education and youth philanthropy programs to become more engaged in...
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ISDG to Develop E-commerce Site for Taylor Race Engineering

Taylor Race Engineering, a leader in custom driveline solutions to the motorsports and vintage motorsports industries, hired ISDG to provide a major upgrade to their online presence. With over 8,000 parts in the product database, the existing site is difficult to navigate and find the required items. The new site will have all parts cross referenced by part number, component, manufacturer and car...
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We’re First in Category in the iTunes Store!

ISDG has just launched the first app focused on African American Art in the iTunes Store! The new subscription based app was developed in partnership with the Hampton University Museum, the oldest African American Museum in the US. As the publisher of the International Review of African American Art, they were looking for ways to increase their subscriber base and revenue generating...
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ISDG Invited to Present at Texas Women in Business

Dawn Harris, President of ISDG, was invited to lead a discussion of best marketing practices at the Texas Women in Business monthly luncheon. The round table discussions focused on sharing personal favorite marketing tactics with others at the table then selecting the best from each table and sharing with the entire group of 200. The session was well received and educational for all...
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Captivate your audience

I ran across an interesting tidbit today that supports ISDG’s strategy of Captivate your audience, Communicate your message, and Cultivate new relationships. I like to read Jeffery Gittomer’s Sales Caffeine e-newsletters (www.gitomer.com). They’re entertaining and contain useful information to remind us of what’s important and evolving in the sales arena. In today’s...
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Strategy before tactics

After completing a SWOT Analysis, the next step is to plan your marketing strategy. Before jumping into creating a brochure or a website (tactics), stop and think through what you really need to communicate with your audience (strategy). Different audiences respond to different tactics. You need to reach each segment of your target audience using the media they prefer to receive their...
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Where to begin?

Whether you’re a new company or just ready to take a fresh look at your marketing, creating a winning marketing strategy can be a daunting task. You’ve heard about this tactic and that tactic, but where do you begin when you want to make sure you’re doing what’s right for your company? At ISDG, we recommend starting with a SWOT Analysis. What the heck is a SWOT Analysis...
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Welcome to ISDG | Results Driven Marketing

Welcome to the first ISDG Blog Post! At ISDG, we help clients with all kinds of marketing and design projects. For our own materials, we usually fall into the “Cobblers Children Have No Shoes” category. This year I have made a decision to start putting our own marketing up there with our clients, and start doing a better job of walking the talk. I hope to share with you some of the...
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