Marketing Solutions That Help Your Company Thrive
Marketing is important. And while marketing may not be top of mind at the moment, companies that focus on marketing in the rough times will be the ones that come out stronger on the other side. ISDG is here to help you focus your efforts and turn this time into an opportunity. We can help you evaluate the tactics you have been using, strategize where you can make improvements, build your content library, and plan new ways to connect with your audience. We have lots of tools available in our toolbox and are ready to use them to help you succeed!
No marketing campaign will deliver results without a solid strategy in place. You have to identify what your goals are, what tactics might work to achieve those goals and how success will be measured. At ISDG, we start by digging deep to learn about your business, your target audiences, and your product lines. From there, we identify the best methods to market your organization.
- Branding strategy
- Content strategy
- Advertising strategy
- Social media strategy
Your target audience receives their information from many different channels – your website, your social channels, broadcast and print media, and more. ISDG creates original content that tells your story, engages your prospects, builds your SEO, and promotes your products and services. We then share that content where your customers are are open to hearing your message.
- Website content
- Social media content
- Email campaigns
- Corporate literature
- White papers/Case studies
Let’s face it, we live in an online world and you have to have a fully functional website to connect with your audience. It’s where customers learn about your products and mission and vet your company before deciding to do business with you. But it goes beyond that. Not only can ISDG build your site, we also help promote your company online to help you succeed.
- Website development
- E-commerce shopping sites
- Search Engine Optimization
- Google Advertising
Marketing has evolved over the past years but the basics are still required. You need a partner that knows the difference between digital assets and various types of printing requirements. A strong brand, a leave behind brochure that can be utilized as a pdf, or trade show graphics to introduce your company to new prospects are still important tools that ISDG can build for you.
- Company/Product logos
- Graphic/Print design
- Trade Show materials
- Media placement
Satisfied Clients Recommend ISDG
See What They Have to Say
Highly Recommend Partnering with ISDG
ISDG played an instrumental role in the rebranding and reimaging of Philips Wide-Lite. Capitalizing on digital marketing campaigns and interacting networks, ISDG developed Philips Wide-Lite’s public and private websites. Both websites include multiple online tools and interactive product configurators allowing customers and sales representatives to search for specific product solutions and supporting resources. The intuitive and easy to navigate websites are designed using a content management system (CMS). The CMS allowed Philips Wide-Lite’s Marketing and Sales teams to make content changes in real time; creating efficiency like never before.
As a result of the many digital programs launched, Philips Wide-Lite’s reputation as an Architectural Outdoor Lighting solutions company has grown substantially within the marketplace and the sales growth is proof of its success. Dawn Harris, President of ISDG, manages her team and projects to yield timely and quality results. Dawn Harris’ leadership, professionalism and her qualified staff’s expertise has helped Philip Wide-Lite achieve this market leap. I highly recommend partnering with ISDG for future project endeavors.
Smart and Professional
Dawn is smart, professional, & she knows what she is doing. Period. She completely re-vamped my website: www.ichoselive.com. The results speak for themselves.
Responsive and Forward Thinking
We just completed a campaign with Dawn and we are very happy with the results. She is responsive, forward thinking and clearly well-versed in google adwords campaigns and online marketing. We look forward to continuing our partnership with her.
Would Not Hesitate to Recommend
From our initial meeting all the way through launching our new website, Dawn with ISDG followed a structured script and remained steadfast in keeping the ball moving forward. Any uncertainty she had about some of the specifics related to my industry was overcome through proactive research and then applying her findings into good suggested options towards creating a fine tuned, professional, design. Because the outcome of the design met our expectations, I’d would not hesitate recommending her to new clients or for us to consider using her again.”
“I initially worked with Dawn and her team during the Philips Wide-Lite rebranding. After moving to a new start-up, Cooledge Lighting, Inc., I knew ISDG would be the right team to develop our new company’s branding strategy and handle our product launch. They jumped right in and created all the materials we needed to introduce the company and our exciting product line to the world – from the logo and tagline to custom product photography, tradeshow graphics, website, brochures and data sheets, email blasts, and print advertising – the works! All materials were cohesive and created a sense of inspiration and wonder, just as we were looking for. They went to great lengths to incorporate feedback from our entire team while keeping the project on time and on budget.
Our launch at the Lightfair International tradeshow was a tremendous success. After winning the Design Excellence Award for our innovative flexible LED light sheet, our booth was swamped with industry professionals wanting to learn more. Thanks to ISDG we had all the materials we needed to tell our story and communicate our offering. Overall we are extremely satisfied with the work produced by ISDG. I would not hesitate to recommend ISDG to anyone launching a new company, a new product, or a new marketing campaign.”
Tremendous Help to Our Company
I worked with Dawn Harris and ISDG to help strategize an effective marketing plan for Equitable Commercial Realty. Dawn was a tremendous help to our company, and we are now reeking benefits from her advice and guidance. I recommend Dawn to anyone in need of marketing services.
Contact ISDG to Discuss Your Marketing Needs
To help meet your one-time production or on-going support needs, ISDG is available on a project, consulting or retainer basis.
ISDG | Results Driven Marketing
609 Castle Ridge Road, Suite 205
Austin, TX 78746
Contact us to request a portfolio review, learn more about our services or to discuss your upcoming project. We will gladly provide a free 30 minute consultation!