Cooledge Lighting

Cooledge Lighting Branding and Identity System


Goal: A start-up company in the lighting industry needed a new branding platform to launch both the company and their disruptive new technology, flexible light sheet, at the industry’s largest trade show, Lightfair International.

ISDG Solution: Develop a logo that emphasized the company name as well as the LED technology that the company utilizes, while also showing how the lighting starts with individual dots and ends with uniform lighting. ISDG provided branding strategy, custom photography, brochures, engineering data sheets, website, trade show booth, magazine advertising, email program and on-going support services.