Cooledge Lighting

Cooledge Lighting Trade show booth

 

Goal: A start-up company in the lighting industry planned to launch both the company and their disruptive new technology, flexible LED light sheet, at the industry’s largest trade show, Lightfair International. The target audience of engineers and lighting designers needed to understand they would be able create luminaires that they previously were only able to dream about.

ISDG Solution: Create a trade show booth that played on the theme of “Inspiration, Imagination, Illumination” to get the audience thinking about the possibilities of what they could do with the flexible light sheet, which requires no heat sink. The company had several preliminary concepts for luminaires utilizing the technology that would be displayed in the booth along with a showcase of the various sizes of product available. ISDG worked closely with the company’s sales team, as well as the engineering team, to create an inspirational booth display. The company won the Lightfair International Innovation Award for Design Excellence.

ISDG provided branding strategy, custom photography, brochures, engineering data sheets, website, trade show booth, magazine advertising, email program and provides on-going support services.