Cooledge Lighting

Cooledge Marketing Solutions


Goal: A start-up company in the lighting industry required a full marketing campaign with all the bells and whistles to launch both the company and their new product. Their disruptive technology needed a fresh approach to convey the exciting possibilities available to the target audience of OEM lighting manufacturers and luminaire designers.

ISDG Solution: Playing off ISDG’s newly developed tag line of “Redefining the Geometry of Light” and working with custom photography, materials were created that showcase the extreme flexibility of the product. ISDG provided branding strategy, identity system, custom photography, brochures, engineering data sheets, website, trade show booth, magazine advertising, email program and provides on-going support services.