Hampton University Museum

International Review of African American Art iPad app

 

Goal: The Hampton University Museum is the oldest African American Museum in the US. As the publisher of the International Review of African American Art, they were looking for ways to increase their subscriber base and revenue generating opportunities.

ISDG Solution: Create an iPad App that would allow viewers who were unaware of the publication to find and purchase the publication in Apple’s iTunes Store. Create a new website that allows visitors to download the app, purchase print issues and/or visit the main Museum website. Increased exposure will allow the Museum to start selling advertising in the publication, which is currently supported with only grant funding.