The Banks Group

Branding & Logo


Goal: Develop new branding strategies for an established company splitting into two divisions under a parent company.

ISDG Solution: Create a family look for all the players involved, ensuring both new and existing customers were aware their partner had only gone through a facelift. ISDG accelerated the marketing effort of Banks by creating new brand identities, stationery, and full marketing packages within an extremely ambitious timeline.

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